energizing a culture of good

special forces

Since 2018, we’ve had the unique opportunity to work closely with Red Bull’s North America brand leadership team on a variety of critical strategic and creative initiatives.

From their first integrated US social impact initiative to celebrity-athlete campaigns to interactive VR public art installations to their 2022 brand summit, we’ve had the opportunity to earn our wings.

our role

Messaging strategy
Brand Development
Creative Content Development

We created the “Stoke Love” concept for Brand Camp 2022, Red Bull North America’s annual brand summit, a cornerstone meeting for company culture attended by 150+ employees. Designed to reignite brand love after the pandemic hiatus, we planned and facilitated an experiential team-building, music-creation event held at the famed Music Box Village in New Orleans, along with branded content and experiences.

The results? The stoke was high and a deeply-engaged and finely-tuned brand team successfully bonded and planned next year’s brand initiatives. This event exceeded all expectations and is the new blueprint for annual organization-wide team meetings.

Brand Camp attendees at Music Box Village
Stoke Love Brand Camp swag
Brand Camp attendees participating in team-building activities at Music Box Village
Stove Love Brand Camp swag

‘Day in the Sun’ was Red Bull’s first US integrated social good initiative and a way for employees to give back to their local communities. On Summer Solstice, Red Bull closed their doors and engaged employees to volunteer to do the most good on the longest day of the year. From sunrise to sunset, employees joined forces to build community gardens, clean up beaches, and more.

We worked directly with the US brand leader to develop a memorable brand for the event, including: name, logo design, t-shirts, collateral and video content.

Red Bull Day in the sun event
Day in the sun event poster

Special Ops

From projects such as concepting activation ideas for Red Bull hockey star PK Subban to branding a new US sports-philanthropy program, we’re always game for tackling new challenges together.


Post-petroleum pioneers animating new materials and outdoor products with microalgae.

ISH Foods

Impacting the world by making real, 100% plant-based seafood.

Baruch Future Ventures

A fresh coat of paint for an icon in the Climate Tech VC space.

let’s talk

Fill out the form below and we’ll get back to you shortly.