made by nature, designed for the backcountry

algae can ski

Ushering in a new era in backcountry technology, WNDR Alpine is designing purpose-built skis from the molecule up using sustainable materials derived from microalgae that significantly improve performance and reduce waste.

In a tight partnership with Checkerspot and ski industry legend Matt Sterbenz, we created the WNDR Alpine brand, including the brand architecture, strategy and positioning, name, logo and visual identity, e-commerce website, and multiple product launches featuring the AlgalTech Materials platform. We are proud that WNDR was named Fast Company Innovation by Design Sports category award winner in 2021. Look for more innovations, campaigns, and product expansion from WNDR in the coming months!

our role

Brand Strategy & Positioning
Naming & Visual Identity (logo, type, colors)
Web Design & Development (Shopify)
Product Launch Campaigns
Social Strategy & Content

Powder Magazine full-page ad. To kick off the launch of WNDR Alpine’s second ski, the Vital 100, we created a series of full-page ads featuring FOWs (Friends of WNDR) putting the skis to the test.

Instagram take-over. We crafted a social campaign to launch the Vital 100 skis, featuring a mosaic of Insta posts to form the Vital grid.

New product launch. As part of the new product launch we created a splash page featuring the “Vitality” video that drives to the ecommerce website.

AlgalTech Platform video: WNDR Alpine uses microalgae-based ingredients specifically designed for the backcountry. We named the platform AlgalTech and created this video script to unpack their story.


Post-petroleum pioneers animating new materials and outdoor products with microalgae.

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let’s talk

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