Ushering in a new era in backcountry technology, WNDR Alpine is designing purpose-built skis from the molecule up using sustainable materials derived from microalgae that significantly improve performance and reduce waste.

In a tight partnership with Checkerspot and ski industry legend Matt Sterbenz, we created the WNDR Alpine brand, including the brand architecture, strategy and positioning, name, logo and visual identity, e-commerce website, and multiple product launches featuring the AlgalTech Materials platform. We are proud that WNDR was named Fast Company Innovation by Design Sports category award winner in 2021. Look for more innovations, campaigns, and product expansion from WNDR in the coming months!