where america shops for cannabis

democratizing well-being through cannabis

On a mission to improve health, happiness and comfort, Green Thumb Industries is one of the top multi-state cannabis operators in North America. With over 75+ retail dispensary locations and nearly $2B+ in market capitalization, GTI is democratizing and destigmatizing cannabis by providing unfettered access to legal, medical and recreational use of cannabis for the first time in 14 states.

As their retail AOR, we’ve joined forces with GTI to make cannabis accessible to all. We’re crafting integrated campaigns for RISE and Essence Dispensaries across their national footprint, featuring multi-channel creative, driving customers to the retail and e-commerce locations to experience well-being like never before.

our role

Brand Positioning
Messaging Strategy
Brand Development
Creative Content Development
Website Design + Development

Over the past decade, cannabis has moved from an illegal substance to an industry providing access to well-being to millions of people. And, in the midst of the global pandemic cannabis was recognized as an essential business and remained open to people during the hardest of times. Seizing upon that moment, we crafted GTI’s 420 campaign to promote and celebrate the first anniversary of essential cannabis and partnered with Lizzie Post, author of the definitive book on cannabis, Higher Etiquette, for a live streaming event at 4:20 on 4/20.

Cannabis is Essential campaign poster
Cannabis is Essential campaign print ad
Cannabis is Essential campaign out-of-home


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